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Advertising lie

Wednesday 18th July 2007 22:03 in Advertising

Here’s a good one from some company whose name and product I didn’t even notice on a tube advert today:

“Long term commitment. Well that’s stopped all the men in the carriage reading immediately.”

It’s the second sentence that stopped me reading immediately. Only this week a colleague of mine explained she had left her boyfriend because he wanted to settle down and have children.

You might think this the kind of cheap shot which should just be brushed aside - and we do just brush them aside - but do you ever wonder whether the reverse would be acceptable:

“Engineering/spacial skills/football. Well that’s stopped all the women reading immediately.”

It’s pretty offensive, isn’t it..?

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