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Advertising Lie

Tuesday 20th March 2007 10:46 in Advertising

A lot of advertising lies are so obviously lies it makes you wonder why they bother at all, and this one kind of falls into that category. That’s right, it’s product endorsement. I have just seen one where a woman (presumably famous) called Ashlee Simpson is endorsing Skechers shoes. I saw another which said something like “Omega - the choice of 007 Pierce Brosnan”.

Without wishing to state the obvious (which seems to have passed the advertisers by), let’s just say it how it is: these people are paid to endorse these products. It says nothing about the products except they have paid enough money for the people to pose for a short time wearing them. Most of these models would probably never wear the brands they endorse (especially since they endorse them). As it happens I quite like Skechers shoes, but we can all make up our own minds without hollow endorsements such as these!

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