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Advertising Lies

Sunday 23rd September 2007 23:56 in Advertising, Film, Human Relations, Religion

Sitting in the cinema waiting to watch The Bourne Ultimatum this evening (action-packed thriller - if highly contrived - starring the likable Matt Damon) I was again subjected to an onslaught of ludicrous advertising, the claims of which made the subsequent film seem relatively realistic.

First there was British Airways showing lots of smiling happy people on the ground then arbitrarily linking this to themselves, saying “upgrade to British Airways”. There was no perceivable connection between two.

Alpha CourseThis was nothing, however, compared with the next treat: this was Christian brainwashing organisation The Alpha Course, who had the ignorant cheek to devalue our lives by portraying human beings as products on conveyor belts, then asking “Is there more to life than this?”. The answer to the question is 1) “More than likely no, nothing at all more” and 2) - as Richard Dawkins has said - “How much more do you want?!“. Christians are so unbelievably greedy. The world is a wonderful, fascinating place and they should be happy with one life. It is disgraceful that they devalue it and always want more. They should concentrate on understanding this life by closing their bibles, permanently, and opening some science books well before concerning themselves with any other lives. There is enough here to occupy them forever, if they would only care to open their eyes. Also they should stop preying on the weak and the vulnerable.

Indeed the only decent advert before the film began was one for the Disability Agenda, which showed a troubling portrayal of the way many disabled people are bullied by those around them. So let’s be clear about that issue as well: in the case of someone bullying somebody less fortunate than themselves, I think we all know who the disabled one really is - very seriously disabled at that.





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